I am based in Kuwait City, Kuwait.
As a business owner, I was looking for a solution that could drive the business growth. At that point I realized that I need to understand what kind of experience my users are having, and what exactly they need to proceed without draining their brain's energy.
Business and design are related in a way that ties up their future; also, I saw an opportunity to be able to select the best designers and have them part of Tentative team.
My day is usually packed with different kinds of meetings, but the nice part is that these meetings are very diversified. From product design reviews, community engagement, financial meetings, and board meetings. However, as the company is a Software as a Service (SaaS) the main parts rely on the product itself and the complementary parts of it.
I proud that I made a good decision several years ago to leave my stable nice job as a corporate banker and start my life as an entrepreneur. The journey was not smooth, but the learning curve I faced was very beneficial.