Switzerland 🇨🇭 / Portugal 🇵🇹

Anna Catarina

Designer at Locatee

Hey, I'm Anna! I'm transitioning to UX/UI Design from Sales. I'm stoked to start working as a Designer! I love books, Portugal, and surfing more than any thing 🏄
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Where are you from and/or where are you based as a UX/UI Designer?

I grew up in Switzerland but my Dad’s British and my Mum’s Italian. So I would call myself a mix of all thr nationalities. Currently, I’m based in Zurich, Switzerland but I’ll be moving to Portugal in May.


What inspired you to pursue UX/UI design?

I have always been very interested in psychology, design, and technology. As a child and teenager, I solved friends’ and family’s problems with all sorts of hardware and software issues. I designed websites at age 15 - but I didn’t know UX/UI was a career path.

Last year I was on holiday/workation - and was so fed up with my current job, that I decided I had to change something about it. I did have UX/UI in the back of my head, but I tended more towards Product Management.

I then asked myself, how do I feel about introducing myself as a Sales Executive? It didn’t feel good at all. I asked myself, how would I feel about introducing myself as a Product Manager? It didn’t feel that good either. But when I finally asked myself, how I’d feel about introducing myself as a Designer, I felt happy and proud. I knew this was it! It might not be the most scientific way to discover your best career path - but I can usually trust my gut feeling. And I’m still happy with my choice!

What does a typical day look like for you?

I usually get up at around 8 AM.  I then plan my day in Things - absolutely crucial to being productive! Since I still work in Sales full time, I can only tell you what that looks like: lots of meetings, calls, and emails. 👍🏼

Usually, green tea is my companion for the day. At lunch I do a short yoga session with my flatmate and then we cook lunch together - I love home office for that! The afternoon is more of the same, and in the evening I try to hit the gym. I work on my design projects on the weekend, as I’m usually too tired to do anything on the computer after work.

What work or project are you most proud of?

My last project of the Google UX Design Certificate. The name is a bit lame, but I love how it turned out - also because I involved other Designers, Developers, and Product Managers for the first time and it was so helpful to speak with them and get some guidance from the Designers.

The app combines all your bank accounts together in one place. You have an overview of your investments, credit card accounts as well as your normal debit and savings accounts.

I wished it would be possible to develop this app in Switzerland - unfortunately, we don’t have the same laws as the EU and our banks are much further behind than the ones in the EU.

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What is your current workspace setup?

I treated myself to an iMac - since home office will probably stay for a while. The iMac sits on a desk I refurbished (I love building and refurbishing furniture) and I try to keep it as clutter-free as possible.

What are your go-to or "must have" apps?

  • For productivity: Things (a task management app)
  • For password safety: Dashlane
  • For design: Figma
  • For money: Revolut - because they have the best analytics so far.
  • For music and podcasts: Spotify

What product (digital or physical) recently blew your socks off?

Ghost of Tsushima - I don’t play myself, but I like hanging out with my flatmate who’s also my best friend and watching her play. It’s like a real-life Livestream. 😋

Ghost of Tsushima is so beautiful! Throughout the game, you can see absolutely stunning landscapes and changes in weather and temperature. It inspired me to add Japan to one of the countries I want to visit.

I also loved the small interactions, which are unnecessary in terms of achieving your challenge, but make the game a little more delightful - like being able to pet the foxes. 🦊

What tunes do you listen to while designing/working?

I don’t often listen to music while working. But if I do, it’s usually my friend’s playlist or some lo-fi.

Share your best three suggestions for budding designers!

  1. Always ask questions! Be curious and listen actively. Try to always ask everyone questions and speak less than the other person.
  2. Be proactive. Always make the first step. Approach others and ask for help or advice. Just make sure you did your research beforehand and maybe can offer them some help in return. This is also true for communication. Do you notice something might not be working out? You made a mistake? Talk about it. It’s much worse if people find out afterward plus, it increases trust.
  3. Try to be open to the idea of being wrong. None of us know everything, maybe what we think is true is wrong - or might be a different truth for someone else. Be open to the possibility that your way might not be the only way things can be done and try to be enthusiastic about continuously learning new things and evolving your mind.

Thanks for reading my story!

Switzerland 🇨🇭 / Portugal 🇵🇹

Anna Catarina

Designer at Locatee

Fancy a coffee?

I'd love to grab a coffee and chat about
Memorisely ⚡
Surfing 🌊
UX/UI Design processes 👩🏼‍💻
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