Minneapolis, Minnesota, USA 🇺🇸

Jabri Whirl

associate UX Design Researcher

Hi, I’m Jabri! I’m driven by leading fair & equitable research to help empower others. Outside work, I tend to my garden, run around with my pup, or enjoy an iced americano.
Chat in Slack

Where are you based as a UX/UI designer?

I am based in Minneapolis, Minnesota, United States.

What led you into UX/UI design?

I've always been a very curious and creative person. I can even think back to when I was little and my favorite video game was Thrillville, which is a video game that simulates being an amusement park owner. I was so fascinated with getting to make design decisions, getting to connect with park attendees to better understand their experiences, and learning the business behind running an amusement park. Even though this was a just a game, I see that fascination continuing to be with me today. I'm energized by problem solving and really prioritizing users first.

What specifically led me to UX was that I wanted to really get to know the why behind certain design decisions and how that affected a users experience. I found myself sitting in on UX research sessions as a note taker and when I realized there was a career there, I jumped right into learning more. I've landed in more of a UX research role as I'm a very active listener, extremely empathetic, and thrive off of my curiosity.

Why are you a UX/UI Researcher?

I am a UX researcher because I believe research should remain at the heart of all design decisions. I am energized by connecting with users, collaborating with team members, and recognizing business needs to advocate for design decisions that will best create an amazing experience for users. My true joy of working in UX is that I constantly get to learn from users, team members, from others in the industry, and from constantly self reflecting to recognize my own biases. My hope, and the reason I show up everyday, is that I'm driven to use UX research as a tool to promote equity.

What does a typical day look like for you?

A typical day for me starts with walking my dog - rain or shine. After our walk, I get going by brewing some coffee with my pour over and having something light for breakfast.

I then start the day off catching up with messages and getting my to-do list for the day prioritized. After that, I hop onto Zoom to have a brainstorm session with my design team and identify areas where I can support by doing research.

After that, my day can consist of so many things. From reading, planning, giving research presentations, or facilitating research; my main focus for the rest of my day is to find ways to make sure research is living and breathing in the organization.

I also try to take a lunch break at the same time as my partner. Since we're both working remotely full time, having lunch together is a great way to connect and ensure we both take a break from our screens.

After lunch, I'm back at it. Collaboration is key for my day! My favorite days consist of me getting to connect with users and getting to share their stories with my team members. I also, really enjoying inviting any and everyone to research share-outs because user research can be impactful for everyone, and I often learn so much from the different perspectives my team members bring.

I finish up the day, typically with my dog sitting at the door letting me know its time to log off and head out for our evening walk.

What is your current desk setup?

And your Workstation setup across devices?

What work are you most proud of?

I am currently most proud of developing a research strategy for my company for the very first time. Research has always been at the heart of our work but in the past we've worked with outside agencies to facilitate research, so research has just been looped into our Product roadmap in exploratory and validation stages of design. With me leading research internally, there's already been several opportunities to do research earlier and more often. I've developed a strategy to ensure alignment with our UX design team, prioritize collaboration, and increase how often we are connecting with users.

Which Product recently blew your socks off?

I was recently blown away by how Depop included a research survey in app. It was super easy to complete and felt like it would help improve my experience as both a buyer and seller. Plus I just really like buying second-hand as a way to support the environment.

Learn UX/UI live →

What challenges do you face as a UX/UI Designer?

Some of my biggest challenges are finding ways to become aware of research opportunities early on without needing to be in every meeting, and identifying ways for research findings to continue to be accessible after initial share out or without me present.

What tunes do you listen to whilst designing?

Three suggestions for budding designers?

  1. Design for your user, not you. Continue to challenge yourself to understand how your biases, emotions, and values might hold you back from truly creating for your users.
  2. Recognize the importance of building trust with your team members. Authentic and honest feedback is key for refining work, ideas, and for overall growth. It becomes easier to give each other feedback when you already have that trust and relationship established as a team.
  3. Everyone can be a designer. Sure, we have expertise in how to design experiences in a digital space but it's importance to realize that people are constantly problem solving and innovating to make things better for themselves. Don't be afraid to reflect on ways you've designed something outside of it being a ux specific design, you might be surprised where you find your inspiration.

Thanks for reading my story!

Minneapolis, Minnesota, USA 🇺🇸

Jabri Whirl

associate UX Design Researcher

Fancy a coffee?

I'd love to grab a coffee and chat about
UX Research
Inclusivity in UX
🗓 Book time to chat

Read more UX/UI stories

View all

Ready to become a UX/UI designer?

As you'll have gathered, we're open and honest and would love to have you join our next UX/UI Bootcamp!
View Bootcamps →