Berlin, Germany 🇩🇪

Fred Scheeff

Digital Product Designer

Hi! I’m Fred, a freelance product designer, and passionate co-founder. I love growing plants from scratch and doing real work with my hands when I’m not in front of my screen.
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Can you paint a picture of all your awesome gigs as a designer?

At the moment my business life is very versatile. Mainly, I’m a freelancing digital product designer. On the side, I’m a lecturer and co-founder of various startups. Together with two colleagues, we are currently founding our own agency that specializes in e-commerce, building a brand for sustainable everyday products, and building a web application that enables nutrition planning based on personal preferences and intolerances.

Where are you based as a UX/UI designer?

I am based in Berlin, Germany.

What led you into UX/UI design?

In my youth, I painted graffiti for a while, because I wanted to print them on T-shirts. I first came into contact with a graphics programs. I would call that my creative beginning.

In the following years, I started to take on all kinds of small jobs and improved my design skills. After graduating from school, it was clear to me that I wanted to study something related to design. No sooner said than done.

During my studies, I came into contact with UX/UI design for the first time and was immediately hooked. Before I got involved with UX design in particular, design for me really only consisted of graphic design. The creation of structures, detailed concepts and always having a holistic picture in mind immediately excited me.

Why are you a UX/UI designer?

In my eyes, it is one of the most beautiful professions you can learn. You can work in almost any industry and follow your interests.

Above all, I like the incredible versatility I experience in this job. From the strategic alignment of projects, teams and companies to the conceptual elaboration of concrete products to production support of development.

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What does a typical day look like for you?

🌞 Get up usually at 8am🧘 Do 15 mins of Yoga☕ Take up to 30 mins for a coffee and read some news💬 Check emails and slack messages for 10 min✅ Check my weekly to do list and replan the day if needed⚡ Get things done or video meetings or both at the same time🏃 Go for a 5 - 7 km run if I have the time🥑 Do a lunch break 30 - 60 mins⚡ Get back to work and get things done or video meetings or both at the same time🏖️ Take short breaks and enjoy the sun on the balcony if it is possible.

I’m obviously no barista as Zander, but I really like to drink coffee :-)

What is your current desk setup?

My desk setup I’m currently using is a Macbook, an external monitor, an external camera as a webcam, mouse, keyboard, and a height adjustable table.

And your Workstation setup across devices?

What work are you most proud of?

I don’t have the one project that I’m most proud of. They’re all never finished, there’s always something that could be improved.... But there is one project that I always like to talk about even if it was never released the way we would have liked. Together with two fellow students, a professor and a developer, we developed a kind of remake of the classic game “Pong” from Atari and tested it with potential users. The big difference to the original version is that in our version, the game piece is controlled by body movement. Players are recognized by a Kinnect camera and can move the game piece accordingly by walking left and right. There were still a few problems, but during our user test at Alexanderplatz in Berlin we were able to experience the enthusiasm of the people.

Which Product recently blew your socks off? –– I haven’t tested it yet, but if it works how they sell it, it is awesome.

What challenges do you face as a UX/UI Designer?

The versatility of the job is both a curse and a blessing. You always have to stay active and at least understand every technology, app and project trend in order to keep your own way of working up to date.

What tunes do you listen to whilst designing?

Really unspecific without any playlists for working, just clicking around and enjoy new tunes - at the moment, I listen a lot of Stavroz and Nu.

Three suggestions for budding designers?

  1. Just do it! Of course, weigh risks and develop a basic concept, but then implement quickly. Small and effective, then improve.
  2. Be attentive and curious. Tools and ways of working are constantly changing, so it’s important to always keep an open mind.
  3. Talk to others about everything. Your ideas, your way of working, your concepts, your designs.. This helps to question yourself and become better

Thanks for reading my story!

Berlin, Germany 🇩🇪

Fred Scheeff

Digital Product Designer

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