Ho Chi Minh City, Vietnam 🇻🇳
unmute
#84

Jake Hưng Trần

Product Designer at Rootopia

Xin chào! I’m Jake and I’m a founding product designer of Rootopia, based in Vietnam. I love to discuss how to design at scale, travel, and Liverpool FC ⚡️
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Where are you from and/or where are you based as a Memorisely student?

I was born in Ho Chi Minh City and have been lived here forever. It’s one of the biggest cities in Vietnam and you can consider it as the equivalent of New York City to the United States, or Toronto to Canada.

My full name is Hưng Trần Quang. But I tend to go for Jake, for my international fellows and friends. This image captures perfectly the essence of what Ho Chi Minh City is really about. It’s always busy, jam-packed with people on their motorbikes (our go-to everyday vehicles), and weaved by layers of influence and culture from both the East and the West.

This image captures perfectly the essence of what Ho Chi Minh City is really about. It’s always busy, jam-packed with people on their motorbikes (our go-to everyday vehicles), and weaved by layers of influence and culture from both the East and the West.

Which Bootcamp did you choose to enroll in, and why?

I joined three boot camps from Memorisely. I joined UX UI Design Bootcamp to learn how Design Thinking works in the product design process and how that solves problems.

For Design System Bootcamp, I took it because I would like to learn how to build a design system from scratch.

Recently, I took Accessibility Design Bootcamp because I would like to learn how to remove biases and learn to be more inclusive in every day’s design.

What inspired you to pursue UX/UI and become a designer?

Brian Chesky and Airbnb. If there was one thing that I was really moved by Airbnb back then (and probably still now), it is how they design not just beautiful products but also products that solve fundamental human problems, given how troublesome the Airbnb business is. Chesky and Airbnb also prove that design-led can make great impacts.

What's it like to be a student in Memorisely's virtual classroom?

S U P E R   F A S T  ⚡️  Whatever energy you guys see from Zander’s Instagram stories, you guys can expect the same in Memorisely’s virtual classroom, taught by Zander. On the other hand, Lilith gives this super-warm vibe to the class that is equally irresistible as well. I was doubtful to choose Lilith at first but I’m really glad I was wrong.

If you are active enough, you could make friends in the Bootcamp as well and it doesn’t matter where are you from. And that’s what's great about participating in a global remote BootCamp. You get to see people from all over the globe join this one virtual classroom.

What has been your favorite part of Bootcamp so far? What's one learning that has surprised you in Bootcamp?

That there is this cascading, spectrum of personas when it comes to design for accessibility. This also gives me an entirely new perspective when it comes to design for accessibility. You don’t have to literally look for a permanently disabled person to do user research and that is a big relief. Furthermore, to be able to achieve great accessibility design, it’s very embedded in the design process.

What is the biggest challenge you face learning UX/UI Design?

Keeping up with the course. At times the material can be slightly fast for my pace and I do need time to digest the material. Perhaps, English is a second language that might be a bottleneck for me to digest?

What does a typical day look like for you as a student?

Wake up → Go to class. That is literally what my day is like as a student. Because of the difference in time zone, the class already starts at 7 am in the morning for me. And that’s basically how I start my day before my work.

Because I’m a founding product designer, at work, I pretty much do almost everything, the entire end-to-end process from talking to users to doing wireframes and doing high fidelity mockups, and handing them off to developers. Working in a start-up is crazy in a way that decisions change really fast. Also, being a founding designer means you need to establish a lot of things from the ground up. And that is scary and exciting at the same time.


Ho Chi Minh City is also known for being full of hidden cafes and gems that are located in the corners of old buildings. It is also one of my favorite thing to do, to discover a new cafe in town and add it to my Google Map Saved List. And these cafes are certainly good looking for the Gram.


Ho Chi Minh City is also known for being full of hidden cafes and gems that are located in the corners of old buildings. It is also one of my favorite thing to do, to discover a new cafe in town and add it to my Google Map Saved List. And these cafes are certainly good looking for the Gram.

Learn UX/UI live →

What is your current workspace setup?

Just a desk and my 15 inches Macbook Pro, and an okay view to look out from time to time


What are your go-to or "must-have" apps?

This image captures perfectly the two apps that I can’t live without:

  1. Spotify: I have yet found anyone that claims that they can live their life without music. While I did use other services like Apple Music, Spotify’s algorithm is too good for my taste.
  2. Vivaldi Browser: Browser is also another must-have choice that is unsurprising. However, I come for Vivaldi because of how extensive I can customize and what I can do in a browser. It fits exactly what I envision where browsers might go next. Given that every app is now fully cloud-based and web-based first, then it is inevitable that web browsing is the next OS (I’m looking at you Browser Company, you are a hype machine for guys like me) Also, Vivaldi’s business model is something I can totally get behind with and I can entirely trust them with my privacy (I came very close to choose Edge as my go-to browser but I ain’t trust Microsoft with my privacy, regardless they have cookies blocker tool). But using everything on the browser will be laggy you said? Then all you need is to install this extension to snooze every inactive tab to sleep. Job done!

What (digital or physical) product recently blew your socks off?

iPhone 13 Mini.

I’m a sucker for small phones and the iPhone 13 Mini blew me away. Remember back in the day, Steve Jobs went against making bigger phones and even Apple made a commercial about thumb reachability? iPhone 13 Mini brings me back to those days. I miss the old days when phones have a size of a phone, which are friendly to our thumbs, yet pack the power of a flagship, rather than trying to be a computer or a media consumption machine. It’s really a shame that smartphone makers exclude making smaller phones. Smaller phone sizes don’t mean that the smartphone experience is obsolete.

https://images.unsplash.com/photo-1634619043849-5a74038fa5d9?ixlib=rb-1.2.1&q=85&fm=jpg&crop=entropy&cs=srgb


What tunes do you listen to while designing?


Share three pieces of advice for fellow and/or future students?

  1. Be friends with the instructor and fellow classmates
  2. Do homework
  3. Stay hungry!

Thanks for reading my story!

Ho Chi Minh City, Vietnam 🇻🇳

Jake Hưng Trần

Product Designer at Rootopia

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