I am based in Stellenbosch, South Africa. 🇿🇦 It's a small historic, tourist, and university town surrounded by vineyards and mountains.
I have always been fascinated (and a little muddled) by human behavior and how we are influenced by art, design, and business decisions - I just wasn't always sure what to do with this.
I studied performing arts, did a course in footwear technology, graphic design, and went to business school all before and during the time I got my degree in consumer behavior. It was in my final years of studying when I found myself creating CVs and websites for friends, family, and local businesses as a side hustle.
Not really sure what I was doing at the time, but I fell in love with the diverse and complex set of problems I had to solve during the process and soon found my perfect fit and never looked back when I discovered a career in UX.
UX is a path that allows me to express myself both creatively and strategically. I simply love that I can use both these qualities to create pragmatic outcomes that can contribute towards solving real-human problems.
The multidisciplinary industry provides endless adventures. The industry is always evolving providing a wide variety of methods and tools to choose from. There's always a new challenge waiting to be explored.
It's a role that allows me to connect with others. It's a wonderful balance being able to work in tech but also work with, learn from, listen to and emphasize with people. Not only users, but with other incredible designers and developers in the industry. The strong sense of community in the field supports and inspires me all day, every day.
Most days start with nature runs and coffee with the team.
On good days, we get coffee and pastries from our favorite local shop down the road.
The Local Edit One of the first projects where I took on product discovery and research. It's amazing being part of something that started as an idea and progressed into a product that will be launching soon.
Being able to express myself, document, and organize ideas seamlessly and simply — Notion, without a doubt has changed my life. I'm in the process of redesigning our team Notion.
Patience - Practicing patience can be challenging especially when you are super passionate. Some skills simply come with time and some confidence will only come with experience. I am learning to not be so hard myself.
Prioritizing - As we blast into the future, it can be overwhelming trying to keep up with, not only deadlines and maintaining a work-life balance, but also to prioritize what is worth learning and focussing on within the industry.